The connection is, Ferrari fields an F1 team that has one major sponsor. That sponsor is Marlboro, but in light of todays sissified sensitivities, They can't go around putting the logo of a tobacco company on a car fer cries sake. So they put the barcode for a pack of smokes on it. At least thats what it's sposed to be, I never scanned it.
I thought they televised Formula 1 even way up there in Orgun, but I guess I was wrong once again. Click the link to see what um tockin about.